Live near McDonalds? Your house price could be de-valued by 24%

New research has looked at just how much brands in your locality affect your house valuation... with some interesting results.

The brand effect
The brand effect

In partnership with Fastsaletoday, the organisation Journalistic conducted a study on the effect that brands on your high street have on your house price.

And while there will obviously be lots of contributing factors besides brands affecting house prices in individual neighbourhoods, some of the results were shocking to say the least.

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Journalistic, a not-for-profit organisation which collaborates with publishers and companies, analysed data from the Land Registry combined with its own primary research on 27 towns to compile the results.

It found that if you live near a McDonalds or Asda its is likely to de-value your home, compared to Hob Salons and Zaza which has the opposite impact, actually increasing the value.

According to the study, Primark, Peacocks, Claire’s, Poundland and Iceland all consistently have a negative impact on house value along with McDonalds and Asda.

The same study also showed that as well as Zaza and Hob Salons, Waitrose, Marks and Spencer, Prezzo, Carluccios and M&Co can help drive up the value of your house.

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