Local message in new police campaign

The campaign '“ which goes live this week '“ features leaflets being delivered to thousands of homes and local "branding" of police vehicles and uniforms.

West Downs Divisional commander Chief Superintendent Mark Streater said: "Our aim is to provide a service that is truly local. The names will make it clear to all, exactly who we are and who we serve."

This week, cards are being delivered or made available to all residents explaining who their local police are, and how they can be contacted.

Police uniforms and vehicles are being marked with their local town names, to reflect the change to a more localised service.

Police vehicles and jackets worn by officers will be marked Adur.

Increasing numbers of police community support officers are playing a major role in delivering a more visible service on the streets.

West Downs division will receive an additional 38 PCSOs in the current Sussex Police recruitment drive for 150 PCSOs. This trebles the current numbers across Sussex, bringing the division total to 53.

Local action teams enable residents to work with police and other agencies to be part of the solution to local problems.

Police stations have been revitalised, opening later and longer with police neighbourhood support officers on hand to provide an improved customer service.

Many police stations have been given a makeover, with brighter reception areas and the restoration of a blue police lamp outside, a traditional symbol of police reassurance.