MAGAZINE: Online shopping turns 20

In August 1994, the first ecommerce transaction took place, with a Sting CD becoming the first ever product sold online.
Shop Direct polled the nation to celebrate 20 years of online shoppingShop Direct polled the nation to celebrate 20 years of online shopping
Shop Direct polled the nation to celebrate 20 years of online shopping

20 years on, online shopping is a weekly, if not daily ritual for millions of us, but how much of our shopping is now done online, what are we buying and where are we doing it?

To find out, Shop Direct polled the nation to celebrate 20 years of online shopping and to coincide with the launch of its new in-house user experience (UX) laboratory at its head office in Liverpool which they hope will help them get closer to and interact with customers using their websites which include Very, Littlewoods and Isme

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The retailer is the first in the UK to build a UX lab in-house and it’s being used to work with customers to test new technologies and identify ways to personalise and enhance the online shopping experience.

Watch our video for a behind the scenes look at the UX lab and to look back at 20 years of online shopping.

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