Pictures emerged this afternoon of an air ambulance on a field next to Bexleigh Avenue, near Glyne Gap Beach.
According to Sussex Police, officers were called to support ambulance staff with a medical incident 'in the Pebsham area in Bexhill' at 11am.
A spokesperson added: "A 54-year-old man has been taken to hospital.
"The matter is not being treated as suspicious and the man has been left in the care of medical staff."
South East Coast Ambulance Service has been approached for comment.
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