New attraction for Drusillas Park

Drusillas Park has signed a deal with Japanese company Sanrio and will be launching a brand new attraction in Spring 2014 to be known as Hello Kitty Secret Garden.

Owners of Drusillas, Laurence and Christine Smith sealed the deal a month ago and together with their management team are working hard to get everything ready in time for the opening.

The new attraction at the zoo park in Alfriston will include a Hello Kitty car ride, a tea cup ride and a “reach for the sky” hopper ride.

A Hello Kitty bedroom and beauty parlour, as well as regular meet and greet event days over holiday periods, will also be included in the project.

Drusillas Park was named ‘Visitor Attraction of the Year’ by Tourism South East in 2010/11 as well as ‘Company of the Year’ in the Sussex Business Awards in 2009. Partnering with Hello Kitty, the UK’s number one girls brand to launch a Hello Kitty Secret Garden will be the company’s biggest investment and is expected to top £1million.

Managing Director Laurence Smith said: “Drusillas has always been a mix of animals and leisure attractions and we think Hello Kitty and Drusillas are a perfect match and we will be working very hard to ensure that this new area blends in with the rest of the Park.

“Above all we hope that our visitors will appreciate a completely new attraction to the Park which will be included in the daily entry price.”

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