Three new LED traffic information signs have been installed in the borough, offering motorists live information about potential delays.
Hastings Borough Council (HBC) commissioned the permanent fixtures ahead of Sunday’s half marathon.
Part-funded by the Hastings and St Leonards Foreshore Charitable Trust and installed by Colas on Monday (March 16), the three LED signs will display traffic related messages to drivers as they come into the town.
One has been placed in St Leonards, one in Hastings and one in Ore.
Councillor Dawn Poole, the council’s lead member for leisure and amenities, said: “We have been working on ways to improve information to drivers about traffic delays and car parking for some time.
“These three new LED signs positioned on the seafront at Verulam Place, Old London Road and St Helen’s Road will give drivers up-to-date information about expected delays in town, especially along the seafront and they will offer alternative routes.
“They will also assist with guiding drivers to available car parking in the town’s car parks and alleviate and address the delays and congestion in seafront car parks.
“This new system will be invaluable at peak times and especially when the town hosts events which require road closures such as Hastings Half Marathon; taking place this Sunday, the Mayday Jack-in-the-Green Festival and Bonfire Night.