The ‘no make-up selfie trend’ encourages women to share a photo and donate to the charity. Once they have uploaded their post they then nominate others to do the same.
Lynn Daly, spokeswoman for Cancer Research UK in Sussex, said: “We’ve been overwhelmed with donations and support in the last 24 hours, thanks to people donating to us as part of the #nomakeupselfie trend.
“If people would like to support our work to beat cancer sooner, they can text BEAT to 70099 to donate £3 or visit www.cruk.org.”
Have you taken a no make-up selfie? If so, email your snapshots to [email protected]