Beauty for all age-groups

I've just read an FT "silver economy" beauty feature, next to a fashion commentary geared to the needs of older consumers.

The Japanese head of Shiseido makes the point that, as a senior, he doesn't want to be marketed to as a 60-year-old; he wants to be pitched to as someone discerning, with the capability to choose something really good. I couldn't agree more with this confident approach.

The chances are that you will be shopping for all age-groups when you hit the beauty counters this Christmas. I'm particularly liking how Twiggy, Helen Mirren, and Charlotte Rampling look every bit as stunning today as they did decades back. Beauty doesn't always have to equate with youthfulness - and brand marketers have just about shaken off the last remnants of condescension.

When the Liberty beauty floor got revamped a few years back, I swooned over REN's chinoiserie packaging that arose from a partnership with de Gournay wallpapers. The outstanding gift boxes evoked a sublime luxury, with more than a little nod to our dear Royal Pavilion in Brighton.

There are several price points in these pretty REN collections for 2014, and I'm delighted that the swooping cranes are landing again. I'm using the gorgeous magenta tin duo, with the REN Rose body wash and lotion (£36). REN Moroccan rose otto is multi-award-winning and utterly refreshing. Buy from MandS or www.renskincare.com.

The Japanese regard the crane as a symbol of good fortune and longevity due to its fabled life span of 1,000 years. It could take that long for me to get out of the bath.

M-A-C makeup isn't strictly on my naturals radar, but these products are highly pigmented, fashion forward, and eminently reliable for a lasting impact. If you know anyone hooked on the smokey-eye look, check their Keepsakes limited-edition shadow palettes in plum, smokey, or beige. Ruby Woo lippy fans will seize on the little gift bag with a lipstick, liner pencil, and a lipglass. They are both £32.

I have a thing for gold shimmery makeup at the moment, in readiness for the party season. I am very taken by glittering, sparkly nail varnish in "Quick Million" for £12, paired with a pressed pigment creamy sparkle highlighter for eyes cheeks or body in "Flicker" (£17). There is a busy M-A-C store in Dukes Lane, Brighton - or order at www.maccosmetics.co.uk.