View from V2 Radio – Trips, Tickets, and Togetherness: The Rise of Feel-Good Spending in Chichester - By V2 Radio’s Chief Marketing Officer Gary Webb

The idea isn’t new. Back in the late '90s, economists Joseph Pine and James Gilmore described a shift from simply buying goods to seeking out memorable experiences. Today, that shift is in full swing. Whether it’s a weekend escape to the South Downs, a Supersonic race night at Fontwell, a vintage night at Fernleigh, or a cosy meal out with friends at The Steakist in Arundel, local experiences are enriching lives in ways no new gadget can.

Studies show that experiences tend to bring more lasting happiness than material things. While the thrill of a new phone or handbag fades, the memories of a special day out or a shared adventure linger. They also help us connect—with ourselves, with others, and with the places we live.

In Chichester, we’re lucky to be surrounded by opportunities to make those moments. From walking along West Wittering beach or enjoying a music festival at Murrell’s Field, meaningful experiences are all around us.

What’s more, experiences are harder to compare than possessions. While material goods often lead to envy, experiences feel personal and unique. That makes them less stressful and more fulfilling.

For those with a bit of disposable income, it’s clear: once our basic needs are met, spending on experiences offers more satisfaction. At V2 Radio we understand that it’s not about splashing out, but about spending with intention—creating stories, building connections, and making memories. That’s why our V2 experience vouchers and tickets are so popular.

Here in Chichester, the rise of feel-good spending is a reminder that the best things in life aren’t things at all—they’re the moments that stay with us.

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