Fatboy Slim supports new initiative in Littlehampton to combat 'mental health crisis'
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Sons of Anxiety’s clothing brand will launch during a party at the The Beach café in Littlehampton on September 1.
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Hide AdThe Littlehampton-based group has been founded by a collective of friends ‘who have all experienced mental health’. The group is being led by founders Jonathan Barber, 51, and Gavin McCoy, 42.
The group is also known for bringing Andy’s Man Club – a talking group and suicide-prevention charity – to the West Sussex town.
One of the pioneers, James Stafford, 41, – who lost his best friend to suicide – said: “This is a separate initiative which doesn't particularly deal with one thing or another – just common mental health conditions.
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Hide Ad“Certainly in the UK, lockdown was hard and we are facing a mental health crisis.
"One in four people will experience a mental health problem of some kind in England.
"One in six people report experiencing a common mental health condition like anxiety or depression.
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Hide Ad"The idea of this is to raise visibility of that and to forge a sense of togetherness by wearing T-shirts that we've produced.”
James said the first designs all reference activities that improve our mental health, like boxing, meditation and yoga.
"That was picked up by Fatboy Slim,” James said. “The support we received off that was huge.
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Hide Ad“Within a matter of weeks, we've got one of the biggest DJs in the world wearing our stuff.
"Fatboy Slim was our first customer who is very active with Sussex mental health and other celebrities are endorsing the message wearing our shirts, with some really big names planned.
"We are picking up traction, with a website set up to provide a platform to share individual stories. The podcast will be set up soon.
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Hide Ad"We will have a wealth of resources all linked to improving mental health.”
James said the launch party is open to anyone, adding: “The idea is to build a tribe of people at the moment.
"All our profits go to community initiatives. The launch is in support of Safe in Sussex – a domestic violence awareness charity, based over in Brighton.
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Hide Ad"We are choosing local charities to work with over the course of the year and profits from the T-shirts support that.