Shaun by the Sea: Headline sponsor for hospice’s Aardman-inspired Brighton and Hove art trail is announced​​​​​​​

Watch more of our videos on ShotsTV.com 
and on Freeview 262 or Freely 565
Visit Shots! now
Hove hospice Martlets has announced Brandwatch as the headline sponsor for its Shaun by the Sea art trail later this year.

This is the charity’s third art trail, which aims to raise over £350,000 to help provide end-of-life care to those affected by terminal illness.

The Brighton and Hove art trail runs from September 9 to November 5 and features 42 uniquely designed Shaun the Sheep sculptures on display throughout the city’s streets, parks and public areas.

Hide Ad
Hide Ad

Each sculpture is sponsored by a local business and individually decorated by a leading local artist.

Brandwatch chief brand officer Katja Garrood and Martlets chief executive Claire Irving at the sponsor event on March 20 (Photo by Liz Finlayson/Vervate)Brandwatch chief brand officer Katja Garrood and Martlets chief executive Claire Irving at the sponsor event on March 20 (Photo by Liz Finlayson/Vervate)
Brandwatch chief brand officer Katja Garrood and Martlets chief executive Claire Irving at the sponsor event on March 20 (Photo by Liz Finlayson/Vervate)

All 42 unique designs were showcased at Fabrica Gallery in Brighton on Monday evening (March 20) where sponsors were matched with an artist of their choice.

More than 25 local businesses have already joined the flock to sponsor a Shaun the Sheep sculpture, with 15 final Shaun sponsorships remaining.

Current sponsors, in addition to Brandwatch, include Donatello, Big Beach Cafe, Green Insurance, Plus Accounting, Brighton and Hove buses, Rockwater and Star Properties.

Hide Ad
Hide Ad

Among the 42 local artists on board are illustrator and contemporary artist George Fox, who has been chosen by Norman Cook (Fatboy Slim), and Sarah Arnett, whose second design was on display last night, following the unveiling of her ‘Regency Shaun’ design in September.

Katja Garrood and Christian Morris, from Brandwatch, at the sponsor event on March 20 (Photo by Liz Finlayson/Vervate)Katja Garrood and Christian Morris, from Brandwatch, at the sponsor event on March 20 (Photo by Liz Finlayson/Vervate)
Katja Garrood and Christian Morris, from Brandwatch, at the sponsor event on March 20 (Photo by Liz Finlayson/Vervate)

Katja Garrood, chief brand officer at Brandwatch – the world’s premier social media analytics suite – said: “Martlets is a fantastic organisation doing incredibly important work. As a global company we still remain respectful of our roots and where we were founded and believe it’s important to be part of and give back to the local community and help foster local connection.

"Hence we want to participate in the trail by working with Martlets and the global brand that Shaun the Sheep is, to create connections not just across the city but also remotely, within all of Brandwatch engaging support from our international staff and teams in the project.”

“We are so honoured to headline this art trail, to harness our collective creativity and play our part in putting Shaun on his seaside pedestal.”.

Hide Ad
Hide Ad

Susi Owusu, head of partnerships and philanthropy at Martlets, said: “Shaun the Sheep is already bringing joy to all those involved and our sponsor event was a great opportunity for local business supporters to take a first look at some of the incredible designs and select their favourites.

“Martlets is focused on providing end- of- life care but we also want to share the real joy of life.

“We’re hugely thankful to this city’s business community for their support and the incredible creative talent that we will soon enjoy!

"The art trail is reaching its final planning stages, but there’s still a chance for other businesses to participate.

Hide Ad
Hide Ad

"So if ‘ewe’ fancy getting involved, taking part in the art trail and sponsoring your very own Shaun, please do get touch.”

"We’d love to have you join our creative flock.”

The art trail is brought to the city in association with global public art specialists Wild in Art and multi-Academy Award and BAFTA award-winning studio Aardman.

For more information and to download a sponsorship pack go to www.shaunbythesea.co.uk or contact Susi Owusu on [email protected]

Read More
Dogs for adoption in Sussex: These adorable pups at Dogs Trust are looking for l...
Related topics:
Follow us
©National World Publishing Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice