In a post on Twitter, the council said: “Too many people are on the seafront making social distancing impossible.
“Too many people are using the seafront to meet up with friends.
“We know it’s hard being inside and not seeing friends and family but please don’t visit Brighton and Hove this weekend. Stay home. Protect the NHS. Save lives.”
Pictures show the beach bustling with visitors – despite several warnings from authorities to stay at home.
A number of police officers can be seen monitoring the area and speaking to members of the public who are not adhering to the government’s guidance.
Sussex Police issued a plea to residents to resist the urge to go out in the warm weather this weekend.
Brighton and Hove Divisional Commander Nick May said: “We understand people will want to make the most of the nice weather, but we ask them to use common sense and continue to follow the government guidance, which has been put in place to protect the NHS and ultimately save lives.
“We ask people not to travel to neighbouring towns or cities, or areas that may be populated with lots of other people – for example, beaches and parks – as this will only serve to put yourself, your family and other people at risk.”