Worthing voted 6th worst seaside destination in the UK – but it’s ready to prove the doubters wrong

Worthing’s council, businesses and community organisations are teaming up to create the staycation destination of the summer.

The Summer in Worthing ’21 campaign is laying on a plethora of events, activities and hospitality delights to boost post-pandemic recovery and cash in on the expected staycation boom.

It is part of the Time for Worthing investment body, formed of Worthing Borough Council, local businesses and community organisations, aiming to ‘put the town on the map as a place to visit, live, work and invest’.

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Summer in Worthing ’21 will look to take advantage of new hospitality ventures, such as the Perch on the Pier restaurant or MasterChef winner Kenny Tutt’s Bayside Social, due to open at the Bayside Apartments.

Worthing seafront, Worthing Pier and the Worthing Observation Wheel. Picture by Eddie Mitchell SUS-200708-153117001

Other new restaurants are popping up all the time and concessions stands have extended Worthing’s food offer to the seafront.

Outdoor theatre and circus acts will take place outside the Pavilion on the seafront every Saturday throughout August and watersports such as paddle boarding, kite surfing, kayaking and wind surfing will be held on the open sea.

On August 14, the Busk in Worthing festival will see emerging live musicians play at various spots around the town, including the beach, the pier, Steyne Gardens and Worthing Railway Station.

Member of the Time for Worthing initiative Thom Milner-Smith said: “There’s so much on offer in Worthing this summer. From family friendly theatre and live music concerts – to an impressive choice of places to eat and drink, there’s something for everyone in Sunny Worthing I can’t wait to see some live events soon!”

Worthing’s status as an attractive destination has had a mixed few months. Earlier this year it was named as one of the top 25 places in the world to watch the sunset.

But a recent survey by consumer website Which? ranked it 95th out of 100 out of seaside towns and villages in the UK. With a consumer score of 58 per cent, Worthing received two out of five stars for its attractions, value for money and scenery, three stars for its peace and quiet and just one star for its beach.

But with the packed Summer in Worthing ’21 programme, the town is more than ready to prove Which? wrong. A marketing campaign is now set to launch on social media and with posters placed around the region. Worthing businesses are also invited to promote the campaign on social media using #summerinworthing and #timeforworthing, and can email [email protected] to take part.

n See www.worthingherald.co.uk/lifestyle/staycation for more staycation news.