Poundland will be opening a new store in Hailsham on Saturday (February 14).
The store, which opens at 8.30am will create 21 jobs for the local area.
This will be the fifth Poundland to open in East Sussex with current locations in Bexhill, Hastings and Brighton.
Poundland will join the Quintins Shopping Centre, which is also home to other shops including Card Factory.
Poundland’s trading director, Richard Lancaster, said: “We are delighted to bring our unique proposition to Hailsham, creating 21 new jobs for the area. Poundland offers amazing value on top branded products to over 5 million customers every week for just £1 and we look forward to opening our doors.”