The Upstairs, Downstairs campaign will run throughout October to boost recycling of containers for bathroom products, such as shower gel.
County cabinet members visited the Materials Recycling Facility (MRF) at Ford to coincide with the launch of the campaign, which aims to clarify what items from the bathroom can be recycled.
Council leader Louise Goldsmith said: “This was a fascinating visit, which underlined the importance of ensuring that all recyclables are clean, dry and loose when they are placed in the recycling bin at home.”
The MRF, which is operated by Viridor on behalf of the county council, is one of the most technologically advanced in the country, sorting and separating all recyclable items placed in household recycling bins.
During the visit, the process for sorting and separating materials was discussed, as well as the need for recyclables to be ‘clean, dry and loose’ to increase their quality and ultimately their market value.
Lionel Barnard, cabinet member for residents services, said: “It’s easy to forget empty shampoo, shower gel and bubble bath bottles, along with deodorant cans, hairspray cans and glass cosmetic bottles, to name a few, as well as cardboard toilet roll tubes.
“Don’t forget all of these can go into your recycling bin, but when they do, remember to make sure all of your items are clean, dry and loose.”
The campaign suggests having a small bin for recyling in the bathroom, and points out empty glass perfume bottles and glass cosmetic jars can also be recycled, after a quick rinse.
For more information on recycling, visit www.recycleforwestsussex.org