Lifeguards will charge into the cold waters of Seaford Bay on Sunday January 4 in a bid to raise money.
The New Year Dip on Seaford Beach regularly attracts about 100 spectators and generates an impressive £700 for the voluntary group.
And it is a traditional which has been going in the town since 1970 and is one of the group’s biggest fundraisers.
Social and fundraising manager for Seaford Lifeguards Chris Payne said: “This traditional annual event is great fun and raises money to allow us to continue our important work: keeping people safe on Seaford Beach.
“We are hoping to get loads of spectators down on the beach to watch us brave the icy waters and anyone who wants to come and raise money for Seaford Lifeguards or a charity of their choice is welcome to do so.”
All are welcome to take part in the dip and raise money for charity or the Lifeguards.
Onlookers are welcome to come along and cheer the brave participants on.
Participants will gather at around 10am with the dop taking place at 11am.
After the dash in and out of the water, guests and participants will be invited back for food at Seaford Lifeguards’ headquarters at the Salts.
Money is raised on the day through sponsorship and a collection.
The water temperature looks set to be about 11C but in the air it will be between a chilly 1C and a bracing 3C. Fog and mist have also been forecast.