The media and moving image students were given an industry brief to create an advertising campaign for Weight Watchers, working across a variety of digital platforms, including social media and broadcast.
Chloe Solomons said: “We created the scenario of a mum finding messages on post-it notes at her office, the bus stop and at the shops. You find out at the end of the advert that these have been left by her daughter, with the final message ‘you got this, mum’.
“As a group, I feel we learned a lot about the different production roles involved in creating a campaign, as we all had to take on a particular role and work to strict deadlines. We learned a lot about advertising when pitching to Saatchi & Saatchi – the dos and don’ts and how to make sure you’re attracting the right audience.
“It was a great opportunity pitching to such a huge company and we had incredible feedback and a brilliant response from the team.”
The group worked together as a production team to create the advert and the campaign, based around the caption ‘better together - you’ll be surprised what your body can achieve with the right mind set’.
After coming up with multiple ideas, trying some out and discarding others, the students created a campaign around the hashtag #YouGotThis - based on finding small messages of positivity throughout the day.
Sheridan Snellgrove, Weight Watchers’ account team manager, said: “The group showed a strong understanding of social media trends and how to apply these in an actionable way for the Weight Watchers brand.
“They were clear, confident and articulate when expressing their ideas and showed a great capacity to work and encourage each other as a team. It was an all-round great job and we really look forward to working with Northbrook students in future.”
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