Supermarket selects Haydn’s Wish as its charity of the year

Collectors from Haydn's Wish with Sainsbury's Colleagues and the new Hippo fundraiser.
Collectors from Haydn's Wish with Sainsbury's Colleagues and the new Hippo fundraiser.

A Newhaven charity which promotes awareness of allergic reactions in children will benefit from a year of fundraising from a local supermarket.

Haydn’s Wish was set up by mum Emma Wiseman after her son Haydn died aged nine from an undiagnosed allergic reaction to breakfast cereal.

Now Sainsbury’s staff at the Newhaven store will be staging fundraising activities during the next year to support the charity.

Emma said: “The exposure and support is going to be massively beneficial to our charity and I’d like to thank every Sainsbury’s Newhaven customer who voted.”

The success of Haydn’s Wish was announced after customers had their say and voted in-store and online.

The Local Charity Partner Scheme began in 2009 and has raised more than £5m to support local communities in the last four years.

Newhaven MP Norman Baker MP added: “I would like to congratulate Haydn’s Wish on being announced as Newhaven Sainsbury’s new Local Charity Partner.

“I know that the initiative can make a real difference to local charities in my constituency by raising not just vital funds, but raising awareness of their cause too.

“I have no doubt that the partnership will help Haydn’s Wish to further the important work that they do in highlighting to parents the potential dangers of undiagnosed allergies.”

Visit www.haydns-wish.co.uk