Whereas in previous years, Argos has launched its biggest and best Black Friday deals just after midnight on the Friday itself, this year customers can get their hands on the top tier bargains early, with the deals launching at argos.co.uk tonight.
Mark Steel, Digital Director at Argos, said: “Last year we saw enormous volumes of traffic on our website and Argos apps during the Thursday evening before Black Friday as customers started to hunt for the big bargains.
“This told us there was a clear appetite from our customers to snap up deals that evening and that’s why we’ve decided to launch three hours early this year. This also means really dedicated bargain-hunters won’t have to burn the candle and stay up into the small hours to get the biggest deals, as they have in previous years.”
Last year Argos saw around half a million visits per hour from 16:00 onwards on the Thursday before Black Friday.
Argos’s 14-day Black Friday deal bonanza kicked off on Wednesday 15 November and runs all the way through to Tuesday 28 November, with deals from big brands such as Dyson, LG, Google, Philips, FitBit, Samsung and Go-Pro.
To combat the shopping-stress factor and ensure that everyone remains ‘paw-sitive’, Argos is hosting a kitten video channel exclusively on its website for Black Friday. The kitten-themed stream which also launches tonight at 9pm, will run throughout the shopping period.
Feline enthusiasts and shoppers alike will be able to spend a moment in utter tranquillity watching the cute kittens play, snuggle and sleep, all day long, simply by clicking a button on the Argos website homepage.
This Black Friday, Argos is also making life easier for customers with its Fast Track Collection service, which allows customers to pre-pay online and collect their Black Friday deal from any store up to seven days afterwards, avoiding the crowds.
To help shoppers who decide to venture to the high street, Argos has drafted in 10,000 additional store colleagues and around 3,000 Fast Track home delivery drivers, using 950 delivery vans, will be operating on Black Friday.