White Stuff, which has shops across the county, is holding its annual National Wear a Tea Cosy on Your Head Day (NWATCOYHD) today (Thursday September 26).
The event, now in its fourth year, is a day of fundraising and fun activities.
White Stuff staff and customers are donning tea cosies for the day and White Stuff will donate ten per cent of all sales today to charity.
There are lots of ways people can get involved to raise money and awareness.
This year our customers can support NWATCOYHD by buying a £3 stripy tea cosy (from a shop or online) by wearing it and sharing pictures on Twitter or Instagram using #teacosy, or by entering the Mugshots competition on the Facebook page.
To enter the Mugshots competition Facebook fans must upload a tea cosy picture to the Mugshots competition app.
The most creative entry will win £250 to spend at White Stuff and £250 for the charity of their choice. Entries can be uploaded at facebook.com/WhiteStuffU.
Every White Stuff shop is hosting a tea party today which includes tea, cake and fun activities.
The local shop charities will get involved in fundraising too. Each of the 86 shops supports its own local charity, helping disadvantaged children and young people in the UK.
The charities are supported by the White Stuff Foundation, which was set up in 2010.
White Stuff has shops in Horsham, Chichester, Lewes and Brighton.