Workshops boost Seahaven retailers

FREE retail workshops were run in November to help traders cash in on the Christmas pound.

The scheme was run by Lewes District Council’s tourism and economic development department.

It was aimed at coastal towns including Seaford, Newhaven and Peacehaven.

The workshops lifted the lid on shop layout planning and visual merchandising.

They were delivered by visual retail consultancy Metamorphosis and designed to inspire customers, increase footfall and generate sales.

Retailers attending the window dressing workshops held this year were invited to put their new skills to the test by entering a competition to create a Christmas themed window.

The winner was A-ztech Systems Ltd in Peacehaven.

Judges at Metamorphosis said the company achieved the biggest visual improvement.

It also created a window display combining creativity with commercial nous, which promoted their products.

Ellie Kidson of Metamorphosis said: “A-ztech Systems have used the techniques learnt from our workshop to great effect; demonstrating strong composition and product groupings, good use of colour, effective angling of products and thoughtful application of vinyl graphics.

“They have succeeded in bringing a touch of Christmas magic and creating a brilliant display with products that are not naturally visually appealing.

“The bigger chain stores, the internet and the recession have caused a great deal of pressure for independent retailers.

“It is now more important than ever to attract passers by with eye catching displays and the provision of a first class personal service in store.

“Creating the same or even better effects as some of the bigger stores can quite easily be achieved without costing huge amounts of money – if a bit of creative thinking is used.”