Hotel site - could it be more pleasing to the eye?

It appears obvious that a budget hotel will be built in Lewes at some time, but does it have to be such an ugly building as the art-work on the front page of the Sussex Express shows it to be? Please let it be functional but pleasing to the eye. Please let us keep to designs which are more in keeping with our lovely old town, this design reminds me of the sort of buildings that were supposed to update some of the poorer areas of London and they have not weathered well and look awful. Flat roofs are not that appealing either as they make everything look like a container unit.

P Cherry