There are 104 people in East Sussex waiting for a transplant and 28 East Sussex residents have died due to the shortage of organs in the past four years.
NHS Blood and Transplant is highlighting the figures to encourage people to pass on their donation wishes to their loved ones during National Transplant Week (8th-14th July).
This year’s theme is Pass It On, stressing the importance of having a conversation about organ donation as well as joining the NHS Organ Donor Register.
To encourage people, some of the UK’s best known communicators are showing the public how important and easy it is to do.
David Harewood, Kay Burley and Wil Johnson feature in a series of short, memorable films which inspire people to have a conversation about organ donation with their loved ones.
Also supporting the campaign is Richard Branson, whose film highlights the need for people to sign up to the NHS Organ Donor Register.
NHS Blood and Transplant is encouraging people in East Sussex to watch the films at www.youtube.com/transplantweek and talk to those closest to them about their donation wishes and sign up to the Organ Donor Register.
While 95 per cent of families agree to donation if a loved one has discussed their wishes and is registered on the Organ Donor Register, this drops to only 46 per cent when donation wishes aren’t known.
As well as signing up to the NHS Organ Donor Register, it is vital people let those closest to them know that they want to be an
Head of Media and PR NHS Blood and Transplant