The innovative accessories might look like it’s a fancy-dress day, but these garments have inbuilt technology designed to help clean the air.
High tech fabric in the cape absorbs pollutants into a fabric mesh, where it is trapped and disaggregated.
Biggest impact in reducing air pollution
A study of 1,000 parents, with primary school-aged children, found more than half (59 per cent) believe their child’s generation will be the one to make the biggest impact on reducing air pollution.
They believe youngsters are taught to care about the planet (48 per cent) and are more eco-conscious than previous generations (41 per cent), with technology making them more clued up on information regarding the environment (65 per cent).
Children, aged six to 11, were also questioned as part of the survey and they revealed eight in 10 were aware of air pollution and the majority (94 per cent) are keen to help reduce it.
Helping the planet
This is driven by a desire to help the planet (64 per cent), keep their family and friends safe (49 per cent) and protect future generations (41 per cent).
A further 81 per cent of the kids believe they have the power to help change the world.
Michael Lewis, E.ON UK CEO, said: “Air pollution in our communities is something that we can’t always detect, but we know that children are exposed to it daily, whether that be on their journey to and from school or running around the playground.
“From our research, it’s clear that this is something parents and children are actively worrying about, so it’s hugely important that we do something to help reduce this and clear the air.
“The Air Heroes capes are a fun, engaging way to encourage children and their parents to think about the serious impact we have on our environment on a daily basis.
"We hope we can continue to educate and encourage people to make changes to their daily routine, even if it’s small changes, such as walking to school one day each week.”