Cadbury is teaming up with brewery, Goose Island, to celebrate the Creme Egg's 50th birthday by launching a golden 'Goo-Beer-Lee' cream stout.
Developed by Goose Island’s head brewer, the blend of malted barley, oats, wheat and milk sugar mirrors the rich and creamy texture of the popular chocolate egg. The limited edition stout is brewed with cacao nibs and vanilla beans that lift the chocolatey and cream notes for a celebratory drink that is smooth, rich and balanced.
Raphael Capitani, brand manager for Cadbury Creme Egg, said: "We have always celebrated the unique and wonderful ways of enjoying a Cadbury Creme Egg and with this launch we are taking EATertainment to a whole new level. We can’t wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg."
Andrew Walton, master brewer at Goose Island added: "With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer.
"We wanted to make sure that for whoever tried this beer, it would be unique and delicious. The tasty flavours of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable."
For five decades, Cadbury Creme Egg has been the nation’s favourite Easter brand, with more than 200 million Cadbury Creme Eggs sold in the UK alone every year.
The limited edition Golden Goo-Beer-Lee Creme Stout will be available to buy online in packs of two from 11am on Wednesday 3 March 2021 until stocks run out.