Many of the names linked to Brighton have been fairly realistic, while some perhaps drift slightly into the realms of fantasy.
So far just one permanent arrival has joined the Seagulls as 18-year-old Poland international Kacper Kozłowski joined for £8m from Pogoń Szczecin.
Kozłowski has immediately been loaned to Tony Bloom's Belgian league leaders USG and will hope to return in the summer and challenge for a place in Potter's first team squad.
In the meantime, Albion have been linked with a move for a Welsh international defender, an England midfielder and an England under-21 striker. They are also said to be monitoring an attacker who is currently thriving in the Championship.
On the flip side defenders Adam Webster and Dan Burn have been sounded out by Newcastle, with the Magpies submitting a £8m bid for Burn. Yves Bissouma is also in high demand with Newcastle, Aston Villa and Liverpool all interested.
Four days of the transfer window remain and there's still plenty of time for further exits and arrivals.
Scroll down and click through for Graham Potter and Brighton's dream starting XI - if January transfer rumours are true