Albion are just two points outside of the relegation zone having played two games more than 18th-placed Fulham, and the prospect of a looming battle for survival is an all-too-real possibility right now.
To their credit, the Seagulls appear to have attacked this window with plenty of gusto, and that includes their intent to seal some outgoings too.
One man who looks destined for the exit is Bernardo.
The Brazilian has really struggled for game time this season, and according to Gianluca Di Marzio, could be in line for a loan move to RB Salzburg in Austria.
In truth, a transfer would probably make sense for player and club.
Solly March has done a fine job on the left flank this season, and while the South American did get the nod against Manchester City in midweek, it was just his third appearances in the Premier League this season.
It’s hard to see him forcing his way into his manager’s plans any time soon either.
As per Wyscout, Bernardo’s dribble success rate is 14.8% lower than March’s, he averages 1.91 fewer crosses per game, and makes 0.61 fewer interceptions.
With Dan Burn capable of filling in at left-back too, Potter isn’t exactly short on covering options, and move to Austria could prove to be a welcome escape for a stagnating Bernardo.
Click and scroll through the rest of our Premier League transfer round-up below:
1. Milan step up Tomori interest
AC Milan have stepped up their interest in taking Chelsea defender on loan. Newcastle United were keen on the player, but he is eager to move to Italy. (Daily Mail) (Photo by Clive Mason/Getty Images) Photo: Clive Mason
2. Phillips touts Leeds interest in King
Former England striker Kevin Phillips has claimed that Leeds United would definitely be interested in signing Bournemouth forward Josh King this month. The pundit said: “100%, Leeds would be interested. If he is made available a lot of teams will be looking at him. Josh King would be a massive addition for Leeds." (Football Insider) (Photo by Naomi Baker/Getty Images) Photo: Naomi Baker
3. Leicester have had Choudhury enquiries
Leicester City boss Brendan Rodgers has revealed that his side have received enquiries for Newcastle United loan target Hamza Choudury. He said: “There have been enquiries for Hamza but, as I say, we are not in any big rush at the moment until we see where the squad is going to be at". West Brom and Southampton are also said to be keen. (Sky Sports) (Photo by Michael Regan/Getty Images) Photo: Michael Regan
4. Newcastle unwilling to sell Gayle
Newcastle United would rather lose Dwight Gayle for nothing when his contract expires in the summer than sell him in the remainder of the transfer window. (The Athletic) (Photo by Laurence Griffiths/Getty Images) Photo: Laurence Griffiths