Albion's ability to turn attacks into goals has been highlighted in the recent defeats against West Brom and Crystal Palace. They have been playing well enough but look for an improvement results-wise at home to Leicester on Saturday night.
Potter told the Brighton website: “Every team in football have certain challenges that come and go, you solve things and then another problem crops up. I saw Manchester United haven't scored for three games. Timo Werner at Chelsea hadn't scored for 14 matches.
“The notion that it's easy to score is wrong. We're doing a lot of things well and we need to carry that on and try and improve.
“Football is so good at making sure you don't always get the rewards you deserve so you just have to keep working. You can't feel sorry for yourself. You have to focus on the positives and the challenge you face.”
Albion need a result this weekend to ease the pressure at the bottom of the table.
“We're not panicking. We understand that if you have a couple of bad results it impacts your position in the table, but there are a lot of points to play for,” added Potter. “We are doing a lot well and we have to keep that going. We also know the challenge of this league and that everybody is capable of getting results.”