Digital revolution will see Eastbourne Eagles 'Retain, Regain and Reach Out'

It is designed to reshape a night at Eastbourne Speedway for most fans, while still remembering the needs of people without a mobile phone.

Director of the Eastbourne HG Aerospace Eagles, Ian Jordan, has begun announcing a tranche of new and exciting business technology aspirations and phased launches planned for the 2021 season and into the future.

Jordan says the club will produce and sell its match programmes both in print and digitally from 2021. These will be able to be downloaded by PDF or on to an app.

He commented: “This will be more Covid-19 compliant, cheaper for us to produce and give everyone the chance to read and re-visit the programme at their leisure before and after the event, at the event or remotely anywhere in the world.”

Jordan explained there would also be an aim to launch two versions of the match scorecard, a blank one for supporters to fill in on their phones or devices or a continually updating version, via the app.

He commented: “We know some fans want us to install a large scoreboard. This would cost tens of thousands of pounds and only benefit those in the stadium who could see it for around 90 minutes up to 20 times a year.

“The digital app and downloads we believe are far more beneficial to individuals present, or not, and also expands our marketing and advertising opportunities, reach and revenues.

“If we take the app and digital download further we can explore even more exciting new ideas - like a 30 minute pre-match downloadable magazine feature showcasing the teams, riders and hopes and expectations for the meeting ahead and similarly a press conference with participants filmed and downloaded immediately after the meeting which is a feature we are very keen to implement but which Covid-19 and those enclosed space issues may rule out for the foreseeable future.”

Jordan promised fans that the Eagles would maintain the traditional printed paper programme, public address and media for the loyal customer and supporter base.

“Our strategy is built around the 3 Rs: Retain existing supporters and look after them, Regain those who have maybe slipped away and re-enthuse them and Reach Out to those who have never seen speedway racing before but who we hope will come once and want to come back for more.

“These can be exciting and positive times and despite all of the horrors and trials and tribulations of the past 12 months, we cannot wait to get started,” Jordan said.