In what is the first basketball-focused campaign on TikTok in the UK, BE and the BBL are inviting basketball lovers to share their best basketball content on TikTok.
Basketball England marketing and communications director Anthony Jepson said: “Our team have been using TikTok to share basketball content to a new audience and we’ve been encouraged to see it getting a great response.
“We’re seeing great videos being shared by fans, content-makers and teams across the sport and would encourage everyone who loves the game in Britain, whether your thing is NBL, BBL, 3x3, the national teams or up-and-coming young talent, to use the hashtag to celebrate it.”
Selina Conroy, British Basketball League’s head of communications, said: “We’re excited to be working with TikTok to showcase #BritishBasketball and the talent in the BBL to people not only in the UK but across the world.
“From the hustle of training to the thrill of gameday, TikTok allows us and our clubs a unique and direct way to share with our fans and communities.
“We’ve loved seeing great basketball content shared by fans and creators from the basketball community and cannot wait to see what they share on the hashtag to celebrate the sport we love!”
Professional players will be sharing exclusive content to highlight what it’s like being a pro in the UK.
With more than 31 billion video views, #basketball has cemented itself as one of the most popular sports on TikTok and #BritishBasketball is on the rise with numerous clubs from the BBL joining the platform.
Do you love basketball and want to show off your best moves or showcase your team? Join in the fun and post your videos on #BritishBasketball.