The society and its showground have been deemed Good to Go by Visit England.
The weekend event will run from 9am-5pm on November 21 and 9am-4pm on November 22, all within government guidelines to ensure the safety of all visitors.
Corrie Ince, show director at The South of England Agricultural Society, said: “With this in mind, certain elements of the winter fair will vary to adhere to Covid-19 safety measures. However, firm favourites remain, and the event will offer the perfect opportunity to get the Christmas preparations sorted whilst enjoying a festive family day out.
“Visitors can shop till they drop with a plethora of artisan goodies from local, independent traders. For food and drink lovers, there’s mouth-watering gin liqueurs, homemade jams and chutneys, gourmet pies, cheeses, wines and handmade Christmas puddings and chocolates.
For those looking for unique gifts and stocking fillers, there’s everything from wooden toys, artwork, jewellery, lovingly produced leather and cashmere fashion, to natural soap, grooming gift sets, stunning home accessories, Christmas decorations and more.
“It’s not just about the shopping though; families are sure to enjoy the live music, festive entertainment, and of course the traditional funfair.”
Corrie added: “The winter fair is a great opportunity for us to showcase wonderful regional artisan producers, and in turn offers our visitors a unique shopping experience where they can purchase gifts, home decorations, seasonal food and drink, and of course treats for themselves you wouldn’t find on the high streets.
“It’s been a tough year for all, and we’re looking forward to welcoming everyone to the showground. We hope that families come along and enjoy a wonderful festive day out together, all in the knowledge that they are helping the Society as a charity.
“Every ticket to the event we sell really does make a difference in helping us continue to showcase the countryside and it’s produce to the public.
“As well as support those involved in agriculture and other related land-based industries, from inspiring schoolchildren to learn about the land, and offering travel bursaries for people working in the farming sector, to helping with funding towards agricultural research and projects.”
For the protection of everyone at the event, tickets to the Winter Fair 2020 will be limited and should be booked at www.seas.org.uk before arrival to ensure entry, and to avoid queues. Tickets are available from seas.org.uk and cost £6.75 for adults and £5.85 for senior citizens/students (inclusive of 10% online discount until 20.11.20). Under-16s go free.