Van Gogh Alive set to dazzle in Brighton this spring - this is when it opens and how to book your tickets

Spokesman Greg Talbot said: After sell-out runs in several UK cities including Edinburgh, Manchester, London and Birmingham, Van Gogh Alive’s Brighton debut will include never-before-seen exhibition additions, promising to be a cultural highlight for the south coast this year.

“The 360º digital art exhibit makes use of the most recent virtual projection technology to transport its viewers into the spectacular, incomparable universe of Vincent Van Gogh. The exact Brighton venue for the experience will be announced on January 25 when tickets go on sale.”

“Venture into the legendary artist’s world with a beautifully curated immersive experience. An interactive event that uses high-definition projections and various immersive installations to showcase the life and work of the Dutch artist Vincent van Gogh, the exhibition’s Brighton run will include never seen before additions.

“After sell-out runs in UK cities including Edinburgh, Manchester, London and Birmingham, Van Gogh Alive, created and produced by Grande Experiences, promises to be one of the highlights of the south coast’s cultural calendar next year.

“Life-sized installations including Van Gogh’s Bedroom of Arles painting and an immersive mirrored sunflower room make this a truly unique, engaging experience. State-of-the-art SENSORY4™ technology will project a kaleidoscope of 3,000 images on life-animating floors and walls of iconic works like Sunflowers. All visuals are set to a surround sound classical score, combining sound and visuals for a cinematic experience suitable for all ages.

“Brighton visitors will also be the first to experience a brand new Starry Night installation as the exhibition expands its offering. There will also be a dedicated artist studio that invites people to replicate Van Gogh’s artistic style.

“Reduced price early bird tickets are available from January 25 to those who have registered, until the pre-sale window closes on January 31. Registered users will also be the first to learn of the secret venue announcement. Adult tickets start from £22, with concession tickets from £17 and free entry for under-fives and essential companions. Register now at https://vangoghaliveuk.com/brighton/register/

Bruce Peterson, founder and CEO of Grande Experiences, said: “Van Gogh Alive has captivated audiences around the world, from Sydney to Rome, and our tour in the UK has been a huge success. Brighton’s strong artistic roots and its immense creative talent make it the perfect location for its next instalment. Watch this space for news of the venue and opening dates. We’ll see you soon Brighton!”

Howard Barden, head of tourism & venues for Brighton & Hove City Council, added: “We’re delighted that Brighton & Hove has been chosen to host the Van Gogh Alive experience which promises to give visitors a state-of-the-art immersive experience. Brighton is home to world-beating digital technology so it’s fitting that this ground-breaking marriage of technology and art is showcased in the city, providing yet another reason why you should visit Brighton.”

For more information and to register for early bird tickets, visit the website: https://vangoghaliveuk.com/brighton/

Greg added: “Van Gogh Alive is not an art exhibition in the traditional sense. It is an immersive, multi-sensory art experience combining high-definition projections of Van Gogh’s paintings with digital surround sound and aromas of Provence. Imagery and animations are projected at a scale that offers visitors the ability to see the details of the artist’s work like never before. More than 3,000 images transform each surface. Van Gogh Alive is the world’s most visited immersive art exhibition, mesmerising a global audience of over 8.5 million and having visited 80 cities.