Littlehampton pub to slash costs for one day to highlight VAT issue

A Littlehampton pub is to cut the price of all food and drink by 7.5 per cent for one day next week.

The George, in Surrey Street, is supporting Tax Equality Day on Thursday, September 17, aimed at highlighting the benefit of a VAT reduction in the hospitality industry.

Prices at the Wetherspoon pub will be reduced for one day only.

So, for example, the total price of a meal and drinks for an individual will be reduced from £10 to £9.25 on Tax Equality Day.

Prices at the pub will be reduced for the dayplaceholder image
Prices at the pub will be reduced for the day

At present all food and drink in pubs is subject to 20 per cent VAT, compared to supermarkets which benefit from a zero VAT rate on all food.

As a result, supermarkets are able to use that saving to sell alcohol at a discounted price.

The pub’s manager, Drew Miles, said: “We are proud to support the campaign to reduce the level of VAT within the hospitality industry.

“Customers coming to the pub on Thursday 17 September will find the price of their food and drink is lower than normal.

“We are keen to highlight the amount customers could save if VAT in pubs was lowered permanently.

“A reduction in the level of VAT on a long-term basis will generate growth and create jobs in the important hospitality sector and help the high street, of which pubs are an integral part.”

Related topics:
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice