This is the ethos of Center Parcs, according to the CEO

The boss of Center Parcs, which hopes to open a new £350m site near Crawley, has revealed the brand’s ethos.

Martin Dalby, 59, said the company’s focus is on short break holidays in a ‘forest setting where nature is really important to the holiday’.

He added: “It’s a place for families to come together fora few days. Just make some really nice memories – we’re about giving people a fantastic holiday. The guests just love it.”

This is what the proposed park could look like

Martin, from Harrogate, said the parks offer a traffic free ‘safe space’ for families to explore nature, ride bicycles and swim. He added: “It’s got all the ingredients.”