Eastbourne fitness club reopens after rebrand
Thrive Women’s Health Club has recently reopened its doors to a wider demographic after a rebrand.
The health club, formerly known as Bayes Active on Grove Road, has been transformed by its new owner Matt Stevenson in hopes of attracting a wider demographic.
About the rebrand Matt said: “The place needed an uplift so we have called it a health club now rather than just a gym because we want to have more services within the premises, such as physiotherapy, massaging and anything that enhances that health club model.
“We are extending the open hours to cater to working women, we will open at 7.30 am. We want to get the message across that it’s a woman’s gym for all women.”
The health club reopened on October 26 with an opening ceremony attended by the Mayor of Eastbourne Margaret Bannister. As part of the rebrand the health club offers 20 or more classes a week.
Matt added: “We see ourselves as a community asset, we don’t want to be just a generic gym. It’s not a headphones in and workout sort of gym, we want people to talk to each other and stay and have a coffee.”