Here’s why little monsters will be hiding in Eastbourne town centre

A ‘family-fun’ safari in Eastbourne has been launched to ‘excite’ shoppers in a bid to increase footfall in the town centre.
Geronimo Jones is one of the MonsterHeroes SUS-200708-114042001Geronimo Jones is one of the MonsterHeroes SUS-200708-114042001
Geronimo Jones is one of the MonsterHeroes SUS-200708-114042001

Your Eastbourne BID has set up the Monster Hero Safari 2020 event, which launched on Saturday (August 1), where families can find 10 colourful MonsterHeroes hiding around town.

More than 100 BIDs and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising £100,000 for NHS Charities Together.

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A Your Eastbourne BID spokesperson said, “MonsterHero Safari is great fun for families, we are sure they will discover new shops, restaurants and cafes on their exploration through Eastbourne.

“For a small donation to NHS Charities Together, children can locate the monsters and learn their stories.”

The BID spokesperson said the safari aims to bring ‘some sort of normality’ back to high streets and demonstrates an ‘effective opportunity’ to ‘entertain and excite shoppers’.

Project coordinator Martin Blackwell said, “When I heard about the concept it just resonated with me and I knew I had to support it.

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“I loved the idea of heroes and the idea of a safari on the high street.”

How to play

Using smartphones and QR coded technology, participants can follow the designated map and scan each of the MonsterHeroes.

When scanning, players will learn the MonnsterHeroes’ names, stories, and superpowers.

Those who find all 10 MonsterHeroes unlock a free e-book about the characters’ first ‘team-up adventure’.

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The safari’s trail route includes stops at The Enterprise Centre, The Beacon, Terminus Road, Little Chelsea and Victoria Place.

Before play starts, people have to fill in a donations form, which asks for a minimum of £2.

For more information on how to play, visit https://monsterherosafari.com/locations/eastbourne2 or search #MonsterHero on Twitter.

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