Hobbycraft announces arrival of Toys“R”Us inside popular Crawley retail park store
Hobbycraft, the UK’s largest arts and crafts retailer, has announced the arrival of Toys“R”Us inside its popular Crawley retail park store.
The launch forms part of a national rollout across six UK stores, bringing the much-loved toy brand back to local communities with an exciting, interactive in-store experience for families and to introduce a curated range of toys, games, and accessories from popular brands such as LEGO, Pokémon, Hot Wheels and more.
To celebrate the launch, Hobbycraft and Toys“R”Us will host a free, family-friendly grand opening event on Saturday, December 6, featuring goody bags, entertainment, activities and more for the local community.
Kicking off at 9am, attendees will enjoy an exciting programme of entertainment:
- Goody bag giveaway for the first 50 customers
- Exclusive opening offers and discounts available in-store
- A Meet & Greet with Geoffrey the Giraffe and ribbon-cutting from 9am
- A Golden Ticket Giveaway – find the ticket and win a prize
- A FREE colouring station featuring Toys“R”Us activity sheets
- FREE face painting with Snazaroo
- Live demos and giveaways from popular brands including LEGO
The shop-in-shop concept strengthens Toys“R”Us’ growing presence within UK retail spaces, with Hobbycraft chosen as a key partner thanks to its strong family appeal, vibrant bright store environments, and convenient retail park locations.
Alongside the new area, the store will continue to offer an extensive Hobbycraft range, including papercraft supplies, kids’ craft kits, clay and jewellery tools, knitting and crochet essentials, and a selection of craft workshops for all ages.
Simon Cartey, UK commercial director at Toys“R”Us said: “We’re delighted to bring the Toys“R”Us magic to Crawley and Geoffrey the Giraffe can’t wait to meet everyone on Saturday!
“Creating moments of joy for families is at the heart of what we do, and this new space at Hobbycraft will be filled with favourite brands, exciting activities, and that familiar sense of wonder customers have always loved about toy shopping with our brand.”
Alex Willson, CEO at Hobbycraft said: “Bringing this much-loved brand to our Crawley store is an exciting step in offering customers even more choice and inspiration under one roof.
“With both Hobbycraft and Toys“R”Us appealing strongly to creative, family-focused shoppers, the partnership brings together two brands that truly complement each other.”
Local residents can visit the Hobbycraft store and attend the event at Unit 2A County Oak Retail Park, London Road, Crawley, RH11 7XN, kicking off from 9am and finishing at 1pm. The store will remain open until 6pm.