Lidl set to release 1,000 free Gingerbread Store kits inspired by new East Grinstead shop
Lidl has announced that it is offering the world’s only Lidl Gingerbread Store, inspired by its new East Grinstead shop.
People can build the store at home this Christmas with each gingerbread kit including items like edible billboards, candy cane bollards, gingerbread panels, icing and chocolate decorations.
Lidl said the limited-edition Gingerbread Store, which is modelled on the new East Grinstead shop, will be available to order from 10am on Thursday, November 27, at www.lidlgingerbreadstore.co.uk.
Joanna Gomer, marketing director at Lidl GB, said: “Reaching our 1,000th UK store is a huge milestone for Lidl, and we want to celebrate in a way that everyone across the country can enjoy. Our Gingerbread houses have been a customer favourite, so we mixed things up a bit by creating a special kit that not only showcases our new East Grinstead store, but also captures the fun and festive spirit of the season.”
The brand discount supermarket chain added that ‘ten lucky shoppers’ will find £100 Lidl Plus vouchers gift wrapped inside their kits.
Lidl said a larger gingerbread replica of the building has been designed and hand-crafted by Sussex-based ‘gingerbread aficionado’ Fay Miller, alongside the miniature kits for shoppers. The model will be showcased in the East Grinstead store throughout the festive season.
Lidl’s new London Road shop is set to open its doors at 8am on Thursday, November 27. There will be complimentary food and special prizes, as well as guest appearances from ‘local Lidl legends’ and a discounter’s Walk of Fame. The store will be open from 8am to 10pm on Mondays to Saturdays and from 10am to 4pm on Sundays.
The opening will follow a ribbon cutting ceremony with pupils from Blackwell Primary School.