MasterChef winner puts Sussex kitchen manufacturer to the test as it launches direct-to-consumer service for the first time in its 80-year-history

The company is changing tack to offer a nationwide direct-to-consumer model for what it says is 'a new generation of kitchen customer', changing not just what they buy but how they buy it.

The exclusive launch event at the showroom in Lancing on September 24 saw 2018 MasterChef winner Kenny Tutt put one of its two fully-functional kitchens through its paces in a live cooking demonstration for the media, content creators and industry partners.

Richard Lee, chief executive, said: “Today’s consumers are more informed and more independent. They expect to be able to research and design on their own terms but they also want expertise and reassurance when they need it.

“We are taking 80 years of kitchen manufacturing heritage and giving customers more control over how they access it.

“Having Kenny Tutt bring our working kitchens to life perfectly demonstrates what this launch is all about: real kitchens designed for real homes.”

He gave a keynote speech at the launch to explain the reasons behind Paula Rosa’s business evolution. He said modern kitchen customers were more informed, digitally confident and clearer about what they wanted, expecting to explore, compare and plan on their own terms.

The company's response marks the start of a new chapter as it celebrates 80 years in business, designing and manufacturing kitchens for housebuilders and developers.

The showroom on Lancing Business Park has been completely transformed to allow customers to experience the full product range and understand how layouts would work in their homes.

Paula Rosa has also partnered with global technology leader Dassault Systèmes to integrate its HomeByMe 3D planning tool. A state-of-the-art interactive website has been developed so customers can begin shaping their kitchen from home and bring in experienced designers when they are ready.

Established in 1946, the company remains committed to sustainable manufacturing. Its West Sussex base has been carbon neutral since 2020 and runs on 100 per cent renewable energy.