TV advert inspires us to be friends of the elderly
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SeeThat, the Hove-based video company, has produced a compelling television advert for Friends of the Elderly, a national charity that hopes to inspire people to be more caring.
The video '“ which is being shown on Latest TV - is part of a pilot 'Be a Friend' campaign that could become a national initiative next year. It tells the story of a happy family enjoying a Christmas get-together and giving their last mince pie to an elderly neighbour who lives alone.
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Hide AdA SeeThat spokesperson said: "We love how video can draw emotion and we love to put that power to good use.
'For two years running, we've worked with Friends of the Elderly to create a Christmas campaign video to highlight how lonely Christmas can be for elderly people."