Zoella buys 'Zalfie pad' in Hove

Zoella has reportedly bought a new five-bedroom home for £925,000.

Zoella, the 24-year-old YouTube phenomenon, has reportedly bought a new five-bedroom - and five-bathroom - home in Dyke Road, Hove, for £925,000.

Apparently, she calls it her "Zalfie pad". The modern, renovated house is home to Zoe Sugg and her boyfriend, Alfie Deyes.

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Hence, Zalfie.

Ms Sugg, currently appearing on the Great Comic Relief Bake Off, has rocketed to fame after her transformation from unpaid beauty blogger to charging £20,000 a month to advertisers on her video blogs - or vlogs.

She has seven million subscribers, nearly three million Twitter followers '“ follow @ZozeeBo '“ and recently released Girl Online, her first novel.