Brighton: the ultimate Gen Z hotspot?

Experts at Southern Housing certainly think so! With its unique combination of social, professional, and lifestyle perks, Brighton is emerging as one of the top destinations for young people looking for an inclusive, dynamic place to live, work, and thrive.

Brighton’s Gen Z Appeal

Brighton’s growing Gen Z community is reshaping the city’s identity. According to the 2021 Census, 21.6% of Brighton and Hove’s population falls within the Gen Z age range, born between 1997 and 2012. This influx of youthful energy has propelled the city into the spotlight as a progressive, tech-savvy, and entrepreneurial hub.

“Brighton is quickly becoming a hotspot for young people, with nearly a quarter of its population made up of Gen Z,” says Vikki Walker, Director of Sales and Marketing at Southern Housing. “It offers the best of both worlds - coastal living with easy access to the hustle and bustle of London. A short train ride connects you to London Victoria, and with Gatwick Airport nearby, you're always well connected. Beyond its convenient location, Brighton’s mix of inclusivity, innovation, and vibrant social life makes it an exciting place for young people to build their future.”

Gen Z is known for being tech-savvy, socially aware, and entrepreneurial - values that align perfectly with Brighton’s growing digital and creative industries, commitment to sustainability, and diverse, inclusive community.

With a rapidly expanding start-up scene and a network of digital professionals, Brighton is becoming a hub for fresh ideas and innovation. Here’s why Vikki Walker believes Brighton is quickly becoming the ideal place for Gen Z to call home:

A Hub for Innovation and Start-Ups

“Brighton has earned its reputation as one of the best cities in the UK to start a small business. With its thriving digital, creative, and environmental sectors, Brighton provides a dynamic environment for Gen Z entrepreneurs to launch and grow their ventures. The city’s high startup density, strong digital infrastructure, and collaborative business community make it an ideal place for innovation.”

LGBTQ+ Friendly and Inclusive

“Brighton is one of the most LGBTQ+ friendly cities in the UK, with a rich history of inclusivity dating back to the Victorian era. From Kemptown to Pride and the Rainbow Fund, Brighton provides a welcoming environment where everyone can feel at home and express themselves freely.”

Sustainability at Its Core

“Gen Z’s passion for sustainability perfectly aligns with Brighton’s commitment to green initiatives. As the first UK constituency to elect a Green Party MP, Brighton continues to champion eco-conscious policies that resonate with young people eager to make a positive impact on the planet.”

Cultural Vibrancy

“Brighton’s eclectic mix of independent shops, cafés, arts, and music scenes offers something for every creative soul. From the historic Lanes to the city’s thriving arts scene, Brighton’s cultural vibrancy makes it the perfect backdrop for young people looking to explore and express their creativity.”

Affordable Housing Options

“Brighton has long been one of the UK’s more expensive places to live, thanks to its stunning seaside location, vibrant culture, and easy access to London. However, housing schemes like Shared Ownership are making it possible for Gen Z to get on the property ladder. It’s an exciting time for young people who want to establish roots in a city that offers so much.”

The Best of Both Worlds

“Brighton offers the perfect balance between coastal living and access to major hubs. With a short train ride to London and easy access to Gatwick Airport, Gen Z professionals can enjoy life by the sea while staying connected to key business and travel destinations.”

With its youthful energy, progressive values, strong business landscape, and buzzing social scene, Brighton is proving itself to be more than just a picturesque coastal city - its dream destination for Gen Z to call home.

Whether you’re an entrepreneur, a creative, or simply seeking a city that embraces change, Brighton is ready to welcome you.

For more information on housing opportunities and the latest developments in Brighton, visit Southern Housing.