Celebrating Mod fashion in new Brighton exhibition

Running until January 4, the showcase, sponsored by original Brighton Mod brand Ben Sherman, promises to bring to life the bold style, youthful rebellion, and cultural impact that defined a generation.

The exhibition will feature more than 35 dressed mannequins showcasing rare and early Mod outfits drawn from the collection of Roger K Burton, an expert in vintage fashion. The one-of-a-kind pieces will give visitors an up-close look at the revolutionary style that challenged the norms of the time.

With over 50 years of experience, Roger has styled films including Quadrophenia and Absolute Beginners and worked with cultural icons such as David Bowie, The Beatles and The Rolling Stones.

His new exhibition goes beyond clothing, he says: “The In Crowd: Mod Fashion & Style 1958-66 isn’t just about the clothes; it’s about capturing the restless spirit of a generation.

“Emerging in post-war Britain, the Mods rejected the 1950s, favouring sharp tailoring, bold colours, and a sense of modernity that captured the spirit of youth culture. More than just a fashion statement, they embraced a fresh outlook on life, celebrating youth, freedom, and modernity in ways that continue to inspire today.

“The exhibition showcases the influential designers who defined the Mod movement with sleek miniskirts, sharp suits, and crisp button-down shirts that embodied its forward-thinking spirit. These garments were statements of individuality, rebellion, and modernity.”

Hedley Swain, CEO of Brighton & Hove Museum, added: “We are excited to present this exceptional exhibition in collaboration with renowned fashion expert Roger Burton.

“This exhibition not only showcases the remarkable craftsmanship and innovation of Mod fashion but also celebrates Brighton's unique historical connection to this influential youth movement. Brighton & Hove Museums provides the perfect setting, offering visitors an inspiring opportunity to explore the cultural and stylistic legacy that continues to resonate across generations.”

Hedley says visitors can expect more than just fashion on display. “As visitors walk through the gallery, they’ll be immersed in the fashion of the Mod era. The exhibition tells the story of how the Mod look evolved, its impact on the fashion world of the 1960s, and its relationship with clubs and global music. Through contemporary clothing, accessories and photography, we will transport audiences back to the Mod era. The exhibition will highlight the sharp, cool fashion fuelling this cultural revolution.”

Founded in Brighton in 1963, Ben Sherman has become a symbol of sharp British style, favoured by the Mod movement for its tailored designs and contemporary aesthetics. With its first store opening in Brighton, the brand has maintained strong ties to the city

Sponsoring The In Crowd: Mod Fashion & Style 1958-66, Ben Sherman reaffirms its legacy as a brand synonymous with Mod culture.

While the Mod era had faded by the late 1960s, its legacy lived on. Mods crafted a distinctly British lifestyle in its sharpness and sophistication, yet boldly modern in its perspective. Their influence extended far beyond Britain, shaping fashion around the world.

Roger said: “The Mods created a lifestyle. It was a cultural movement that remained relevant for generations. What started as a youthful rebellion in post-war Britain became a global phenomenon. This exhibition will show how that spirit still influences fashion today.

“The exhibition is a must-see for those curious about the Mod movement. It’s a chance to step into the world of a transformative youth culture that left an indelible mark on fashion and society. Whether you lived through the era or are discovering it for the first time, The In Crowd: Mod Fashion & Style 1958-66 promises an immersive and captivating experience.

“Step into a world of sharp suits and the unrelenting energy of youth at Brighton Museum & Art Gallery.”