Chicken coup

OLYMPIC champion Sally Gunnell is flying the flag for her country once again '“ this time as the face of the British chicken industry.

As the festive season has drawn to a close and people's minds have often had enough of turkey, the former 400m hurdles world record holder is backing a campaign for people to choose British whenever they buy chicken.

Steyning resident Sally explained how popular chicken is: "Chicken is the nation's favourite meat and accounts for more than 40 per cent of the meat we eat."

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Research shows more Britons prefer to eat home-reared chickens, but the amount of birds the country imports has quadrupled since 1990. In 2005 the UK imported foreign chicken worth almost 1billion.

Mother of three Sally '“ the daughter of a poultry farmer '“ urged people to buy British wherever possible.

She said: "Many people assume that all fresh chicken on sale must be British, and others are confused by labelling or simply forget to check. "

Packaging for British chickens is marked with a red tractor and the Union Flag, which signify high standards of production. Chickens can also be traced back to the farms of origin.

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