Police vehicles were pictured on Brighton seafront on Wednesday afternoon (October 28).

Sussex Police launched an urgent appeal earlier on Wednesday after a 73-year-old woman from Eastbourne was reported missing.

A force spokesperson said: “We're urgently searching for 73-year-old Joan who is missing from Eastbourne, have you seen her?

“She was last seen in Brighton near Shelter Hall in Kings Road at around 1pm this afternoon (28 October).

“Joan has white hair and was last seen wearing a navy blue fleece over a green top and carrying a plastic bag with a Union Jack design.

“If you see Joan, or have any information of her whereabouts, please call 999 immediately quoting serial 690 of 28/10.”

Sussex Police has been approached for comment.

1. Police presence on Brighton seafront amid urgent search for missing Eastbourne woman, 73

Police vehicle on Brighton seafront. Photo: Eddie Mitchell

2. Police presence on Brighton seafront amid urgent search for missing Eastbourne woman, 73

Police vehicles on Brighton seafront. Photo: Eddie Mitchell

Joan, 73, missing from Eastbourne. Photo: Sussex Police