Haywards Heath business loyalty card launched

The UK’s first wooden business loyalty card was launched for Haywards Heath on Saturday.
Launch of the new wooden Loyalty Card at Haywards Heath Town Day. Ruth De Meirre, Steve Clarke, Sir Nicholas Soames and Sharon Scott. Pic Steve Robards SUS-140915-172119001Launch of the new wooden Loyalty Card at Haywards Heath Town Day. Ruth De Meirre, Steve Clarke, Sir Nicholas Soames and Sharon Scott. Pic Steve Robards SUS-140915-172119001
Launch of the new wooden Loyalty Card at Haywards Heath Town Day. Ruth De Meirre, Steve Clarke, Sir Nicholas Soames and Sharon Scott. Pic Steve Robards SUS-140915-172119001

The eco-friendly card was launched on Town day by the Haywards Heath Town Team and MP for Mid Sussex Sir Nicholas Soames.

Sir Soames said: “One of the Town Team’s aims was to encourage people to shop on their doorstep and I know this quite unique, sustainable card will help promote not just the Town but all the wonderful, independent retailers and companies who have signed up to this discount scheme for our residents. I do congratulate all the Team and wish the Loyalty Card great success for the Town.”

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The card was developed in partnership with Sustainable Cards, the world’s leading source of sustainable wood for hotel key cards and gift cards.

A spokesman for the Town Team said: “We’re very proud to be the first people in the UK using a wooden loyalty card, how’s that for a small market town! We’re aiming high for our town and determined to make our retailers everyone’s first choice.”

Daniel Green from Broadbridges on Sussex Road said: “I think so many people are bored with seeing exactly the same shops in every town they visit, this is the era of personality and that’s exactly what small independent companies can bring to any shopping experience and, of course, we’re doing our part in helping to reduce the amount of plastic so we’re friendly not just to our customers but to the environment.”

Penny Mordaunt, high streets minister, said: “Congratulations to Haywards Heath Town Team on launching its eco-friendly loyalty card. It’s great to see small and independent retailers getting together in this brilliant way to create a new buzz about town that will encourage people to come and shop on their high street.”

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