Referred to the Advertising Standards Agency (ASA) by pro-lower limts group 20’s Plenty over allegedly misleading claims made on advertisements, 20’s Pointless voluntarily agreed not to publish them again.
But the group said the campaign had come to an end by the time the ASA approached them, stating it would have been a waste of time for all involved to enter into a full debate with the body. Elise Mason, of 20’s Pointless, said they had not been forced to remove the adverts, contrary to the claims of 20’s Plenty. She said: “There was no formal investigation by the ASA, there was, therefore, no ruling or determination that our adverts were misleading and we most certainly were not forced to remove them.
“We would have happily provided evidence of every point in our advert had we needed to, but it was not required by the ASA as our advertising agreement with Compass had already expired.”
Duncan Kay, leader of the 20’s Plenty campaign, urged the Worthing County Local Committee (CLC) to take the matter into consideration when it considered the results of the campaign. CLC chairman Paul High declined to comment.