So Douglicious Pizza was launched in October 2025 and is owned by Sidley residents Liam Dyson and his partner, Maisie Forward. They operate out of a converted horsebox, and specialise in contemporary Neapolitan-style pizza.
Liam said: "Maisie and I have four children ourselves, so we know just how expensive the six-week summer holidays can be for families. Food, days out, childcare and simply keeping everyone entertained all add up incredibly quickly, particularly with the cost of living being what it is.
"We kept thinking about how much support the people of Sidley and the surrounding area have given our business, and we wanted to do something where we could genuinely give something back.
"There will be no fixed price for the pizzas. People can pay whatever they genuinely feel they can afford. If they can only afford a few pounds, that's fine. If somebody can't afford to pay anything at all, we will give them a pizza for free. There will be no judgement, no awkward questions and no need for anybody to explain their circumstances. We want people to feel comfortable coming along and enjoying a pizza regardless of what they can afford."
Customers will have the opportunity to 'Pay it Forward'. This means they can choose to pay a little extra or even cover the full cost of another pizza. The funds from this initiative will help provide meals to families who may not be in a financial position to afford them.
Liam talks passionately about being part of the community, especially Sidley.
"It's where our family is, it's where a huge amount of our customer base has come from, and it's a community that has supported us. When you're a small business, you very quickly realise that the relationship between you and the community works both ways. So if we get an opportunity to use the business to do something positive for the same people who helped build it, then we absolutely want to do that."
Talking about the importance of independent businesses, he added: "When somebody spends money with a small independent, that money genuinely means something. You're not just another transaction on a spreadsheet. You're supporting somebody's family, helping them employ local people, allowing them to invest back into their business.
"The people serving you are often the same people who bought the equipment, made the product, answered your Facebook message at midnight and got up the next morning to do it all again! We're incredibly conscious of the fact that local people have chosen to spend their money with us, and we never want to take that for granted."
The event will take place on Friday, August 28, starting at 3pm, located on All Saints Lane in Sidley, opposite Lidl. You can follow their Facebook page at https://www.facebook.com/profile.php?id=61576237378196

1. So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Business owners Liam Dyson and Maisie Forward.
So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Business owners Liam Dyson and Maisie Forward. Photo: So Doughlicious Pizza

2. So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Liam Dyson is pictured.
So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Liam Dyson is pictured. Photo: Justin L

3. So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Liam Dyson is pictured.
So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Liam Dyson is pictured. Photo: So Doughlicious Pizza

4. So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley.
So Doughlicious Pizza will be holding a 'Pay What You Want' event on August 28 in Sidley. Photo: So Doughlicious Pizza