The company’s development at the site just outside Chichester since 2003 is perfectly illustrated by these 20 exceptional examples of its world-class design, technical innovation and craftsmanship – a story of continuous progress and excellence from the original Phantom to the Coachbuilt Boat Tail.
. 20 cars for 20 years
New Ghost, 2020, - one of 20 cars produced at Goodwood Photo: Mark Fagelson Photography
. 20 cars for 20 years
Phantom, 2003: The original 'Goodwood Phantom' was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance and the signature 'Magic Carpet Ride', it set a new standard for every model that has followed. Photo: Rolls-Royce
. 20 cars for 20 years
100EX, 2004: Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production, but was the direct forebear for what would become the celebrated Phantom Drophead Coupé. Photo: Rolls-Royce
. 20 cars for 20 years
Phantom Extended, 2005: Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the 'standard' Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven. Photo: Rolls-Royce
. 20 cars for 20 years
101EX, 2006: Like 100EX, this experimental prototype was built on a shortened version of Phantom's aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine. Photo: Rolls-Royce
. 20 cars for 20 years
Phantom Drophead Coupé, 2007: One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck. Photo: Rolls-Royce
. 20 cars for 20 years
Phantom Coupé, 2008: With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX. Photo: Rolls-Royce
. 20 cars for 20 years
200EX, 2009: Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce. Photo: eb.andriuolo
. 20 cars for 20 years
Ghost, 2010: Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history. Photo: Rolls-Royce
. 20 cars for 20 years
102EX, 2011: Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce's exploration into suitable technology to power future generations of its motor cars. The world’s first super-luxury battery electric vehicle, it toured the world gauging reactions from clients, enthusiasts, the media and the wider public. Photo: Rolls-Royce
1. 20 cars for 20 years
Phantom, 2003: The original 'Goodwood Phantom' was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance and the signature 'Magic Carpet Ride', it set a new standard for every model that has followed. Photo: Rolls-Royce
2. 20 cars for 20 years
100EX, 2004: Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production, but was the direct forebear for what would become the celebrated Phantom Drophead Coupé. Photo: Rolls-Royce
3. 20 cars for 20 years
Phantom Extended, 2005: Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the 'standard' Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven. Photo: Rolls-Royce
4. 20 cars for 20 years
101EX, 2006: Like 100EX, this experimental prototype was built on a shortened version of Phantom's aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine. Photo: Rolls-Royce