Supermarket Sweep-style trolley dash raffle prize at new Eastbourne store
Iceland Foods has announced that it will be opening a new The Food Warehouse store in Eastbourne.
The supermarket chain, which specialises in frozen foods, will be located on Lottbridge Drove Retail Park.
The store is opening on Tuesday, April 21, and 20 new jobs will be created, it said.
A spokesperson for the firm said: “To celebrate the store opening, The Food Warehouse is giving away £1,500 worth of vouchers to the first 150 customers in the queue.
“With an Iceland store already located on Langney Road, the launch of a new The Food Warehouse store in the area means that local shoppers have even more access to market-leading deals and big-brand products.
“The Food Warehouse was introduced in 2014, with stores often double the size of traditional Iceland sites, offering a much larger range of goods and bigger packs for even better value. The stores are designed to look like a warehouse, with wider shopping aisles and large spaces.
“For one week only, this new The Food Warehouse store will have a number of exclusive deals available to customers from April 21 to April 27.”
They said on opening day, every customer in the queue before 7.30am will be given a raffle ticket, entering them into a prize draw to take part in a Supermarket Sweep-style challenge where they can fill their trolley for free for 90 seconds.
At 7.45am, additional winners will be drawn for further prizes, including seven Tower Air Fryers. One Daewoo Double Drawer Air Fryer is also up for grabs for the person who correctly guesses how many sweets are in a jar.
Kristian Barrett, chief operating officer at Iceland Foods, said: “We’re excited to be opening our new store in Eastbourne, bringing more fantastic deals and a brilliant range of frozen, grocery and fresh foods to local shoppers.
“We can’t wait to open our doors and see our customers enjoy the unrivalled variety of products available across the store.”
The new store will be open from 8am to 8pm, Monday to Saturdays and 10am to 4pm on Sundays.
Those who are interested in applying for a role at the Eastbourne store should visit www.icelandcareers.co.uk.